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Apparently, Everyone's Going Back to Drugstore Shampoo in 2025

Everyone on TikTok is rediscovering the cheap shampoo they used in high school…with gorgeous results.

Caring for My Daughter's Curls Healed My Childhood Hair Trauma

I’m giving her the freedom and affirmation I didn’t have.

I Built My Beauty Brand On TikTok. What Happens Now? —Interview

The founder of Bellanomi, the viral African net sponge brand, on the future of her company.

I Went to Japan and Totally Transformed My Sun Protection Routine—Product Recommendations

I realized my sad sun-care regimen had to change. Immediately.

Iván Pol: My Spa Is in Ashes. My Hope Is Not.—Interview

Iván Pol, facialist and founder of The Beauty Sandwich, recounts the story of how he lost almost everything.

To Los Angeles, With Love

The beauty pros whose inventiveness has helped mold the identity of LA share what their city means to them.

What Exactly Is Oud? Everything You Need to Know About the Popular Fragrance Note

With roots in ritual and spirituality, oud is not only one of fragrance’s oldest notes, it’s also the most polarizing.